Project Overview
A hands-on creative branding challenge that transformed a generic office into a vibrant, culture-driven workspace, from naming rooms to designing and installing visual storytelling across walls.
Background of the Project
When I joined Avow Solutions, we were a small team of just 10 to 15 people. As the company quickly scaled, we moved into a much larger 12,000 sq. ft. office.
The space wasn’t ready to use. Renovation was essential. We hired an architect, planned and prepared a blueprint, and then the architect and contractor handled the structural layout, deciding where new cabins would be added or removed. But while the renovation work was underway,
My director called me to the site and simply said
I was surprised. As a UI/UX designer, I hadn’t done something like this before. But when my director trusted my creativity and gave me this opportunity, I felt excited to take it on and uncover my skills. Then I took complete ownership.
From that point on, I embraced the challenge, and you can see the process and result below.
Objective
At first, I wasn’t really sure where to begin. So I roamed around the entire office area, holding the office blueprint, trying to find where I could bring in my creativity. While going through the blueprint, I noticed everything felt too plain and rooms labeled “Cabin 1”, “Cabin 2”, “Conference Room 1”, and so on. That’s when an idea sparked.
Replace generic room names with creative and meaningful identities
Use empty wall spaces as opportunities for visual storytelling and brand expression
Bring design attention to overlooked areas like restrooms and corridors
Break away from the standard office look by introducing character and warmth
Create a visually rich atmosphere that inspires employees and supports well-being
Concept Development
Since the cabins were labeled with plain names, I got a spark. As we build logistics software that connects countries, I proposed naming the seven cabins after the 7 continents to reflect a global theme.
My Director loved the thematic direction but suggested a sharper idea:
This became the core of the concept:
Strategic naming with personality and purpose.
Final Naming Strategy
Each room’s name was selected based on its function, layout, and vibe. creating a deep connection between form and narrative.
Instead of dull exchanges like “Come to Cabin 3,” we now heard:
Pre-Design Site Visits
Laying the Groundwork Before the First Pixel
Before diving into the design phase, I spent time at the office site during construction. Being physically present helped me plan not just what to design, but how it would live in the real world.
What I Did on Site
Measured all wall and glass dimensions manually to ensure exact precision for print execution. Since this was a printing-based job, accuracy was non-negotiable.
Captured high-resolution photos of each zone. These were used to create mock-ups and simulate how the final artwork would look once applied.
Why It Mattered
Guaranteed perfect alignment and scale across surfaces. No surprises during installation.
Helped me pre-visualize the final outcome and refine the design based on real-world context.
Made vendor coordination smoother by giving them exact specs and mock-up visuals to work with.
Visual Design Language
Bringing the Theme to Life Visually
Each cabin had full glass walls — a perfect canvas for minimalist, elegant branding. I designed a custom illustration for each room, using symbolic imagery tied to the city it was named after.
Design Tool
Adobe Illustrator (Design) and Photoshop (Mockup)
Aesthetic
Cabin text with Minimal design and colors
Medium
Transparent vinyl graphics — with artwork only, no solid background
Solution Exploration
Overcoming Print Challenges
To ensure the designs were implemented exactly as envisioned, I conducted extensive vendor research:
I engaged with 20+ vendors, evaluated samples, asked detailed technical questions, and only selected the final partner once I was confident they could deliver my vision with precision.
Vendor Samples – Quality Check in Progress
We have conducted a thorough quality evaluation of printing samples received from multiple vendors. This includes assessing various types of frosted stickers, print finishes, material durability, and overall print quality. After a detailed comparison of multiple samples, we have finalized a preferred vendor based on quality consistency and suitability for our requirements.
Execution with No Compromises
Insisted on pixel-perfect output
Rejected color-corrected alterations
Stayed present during installation to ensure accuracy
Bonus Innovation
Turning a Messy Wall into a Container-Inspired Installation
The Wall of Wires
⚡ The Spark of an Idea
As I passed by that newly boarded-up wall, an idea struck me
“What if we transformed this into something meaningful !
something that reflects our work in logistics?”
That’s when I envisioned it as a set of stacked shipping containers — a creative nod to global freight movement and a perfect metaphor for our logistics SaaS brand. I quickly developed a concept design and presented it to the team.
The feedback was overwhelmingly positive. What began as a simple cover-up became a branded centerpiece — a functional and symbolic installation that added depth and identity to the space.
Converted the odd wall shape into a container-styled vinyl graphic installation
Managed vendor execution hands-on
Oversaw the installation from start to finish — even staying until 4 a.m. after office hours to ensure flawless output
Vendor was so impressed, he showcased the work to his other clients!
Impact
Employees loved the city-themed room names. It added personality to the workspace (Florida, Newyork)
Stakeholders proudly introduced my work to guests; visitors often praised the unique designs
The CEO personally appreciated my work, saying “You’ve left your footprints in this office. You’re a valuable asset.”
Our printing vendor praised the container stack design near the cafeteria as “wonderful creativity”
Photos of the space boosted our employer brand — more visibility, better impression on candidates
The designs brought positive energy and made the office feel like a place people want to be
This project didn’t just make an impact on the workspace — it was recognized at the highest level. At our annual company meet, I was honored with the Creative Brilliance Award for this initiative. It meant a lot to see my effort and imagination appreciated in front of everyone.
My Learnings
Got Deeper Knowledge in Print Media
As a UI/UX designer, I had mostly focused on digital screens. But through this project, I explored the world of print—understanding various materials, printing techniques, types of printers, pasting methods, and more. It significantly expanded my knowledge in print media. almost 3X compared to where I started
Design Isn’t Just for Screens
This project helped me realize that design thinking isn’t limited to pixels. It applies to walls, glass, physical spaces—everywhere. Even small details in the physical world can create meaningful impact.
Whatever I Imagine, I Can Bring to Life
With no detailed brief, I took the initiative to turn imagination into action. As the construction progressed, I photographed the actual site and created realistic mock-ups in Photoshop—placing my design ideas directly over those images. This helped stakeholders clearly visualize exactly how things would look once implemented.
Initiative Makes a Person Stand Out
Before it all began, stakeholders simply said:
"Vikram, do something creative for our new office."
That one sentence became my spark. I pitched several ideas this way—showing, not just telling. And that made all the difference. Once everything was executed, people across the office started asking, "Who did this?"
That’s when everyone knew—it was done by the person called Vikram.
Even if I leave the office, my footprints will be there and they’ll speak for me.